Search Console is a tool from Google that can help anyone with a website to understand how they are performing on Google Search, and what they can do to improve their appearance on search to bring more relevant traffic to their websites.

“Links” is a report within Google Search Console (GSC) that shows how other sites link to your site and how your site links internally. Tracking external links, or backlinks, and internal links is important. It lets you see sites that link to you the most, your most influential pages, and more.

Understanding Google Search Console Errors If Googlebot comes across issues when it crawls your site, those issues may be flagged for you as errors in Google Search Console. These issues are important to review. Why? For one, they can negatively impact your site's visibility in search engine results pages (SERPs).

Relax — After you've signed up for Search Console, you'll receive email if any unusual events occur with your website. Unusual events include indications that your website has been hacked or problems that Google had when crawling or indexing your site.